Rebranding & visual identity design
Branding | Graphic design
How to approach rebranding well? Let's go through the process with a glass of Harding Cider!
client: Harding Økologiske Sideri, 2022
Firstly – unique value proposition!
As one of the few cider makers, our client produces apple cider from his own organically grown fruits. To bring out the hidden eco spirit of the brand, we went for green color, it could not be otherwise. We also showed this advantage by expanding the name itself.
Secondly – target audience!
Deep market analysis has given the conclusion that we should create a more minimalist and elegant design. However the crazy spirit of the brand, could not disappear completely, because the percentages do their job – Harding winks!